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Unserious Jo is a clothing brand by Grace Jo centered around funky and pop-culture centric airbrushed designs. Each piece is one of one and holds value in their uniqueness. 



Almost Summer

5/12/24 Drop
A collection centered around the lighthearted and Unserious fun that commences as the sunny summer season approaches.


Stylist/Designer: Grace Jo (UnseriousJo)
Creative Direction/Photography: Angelina Dyrnaes
Lighting: Jessie O
Production Coordinator: Macey Keung
Production Assistant: Michelle Wu
Models: Jah, Som, Danielle L, Ren, Danielle F, Quan, Reece, Fiona, Sadie, Starr


Slipping into Spring

3/29/24 Drop
The flowers are blooming, the birds are singing, and a group of Unserious friends embarks on a day out in nature to celebrate the change in season. A shoot for the first ever clothing drop by Unserious Jo.
 
   
  Stylist/Designer: Grace Jo (Unserious Jo)
Producer: Angelina Dyrnaes
Photographer: Vince Hilahan
Video: Samuel Piltch
Models: Davyn, Angelina, Grace, Sam, Mark, Yalini, Camille